CHIMI’s Summer Collection is a tribute to the art of not knowing what comes next. Fronted by Elsa Hosk, the campaign channels effortless spontaneity — with retro-leaning shades inspired by styles from the ’60s through the ’90s. These sunglasses come with soft edges, unapologetic character, and heat-hazed tones made for slightly unhinged summer days.
Captured with Elsa Hosk
Elsa Hosk mid-spill in the pool, a cereal catastrophe in progress, and sunglasses casually caught in the chaos. It’s a heatwave, a detour, and a vacation that never really started on time. Shot in Los Angeles by Pavel Golik, styled by Valeria Semushina — and captured entirely on iPhone.
