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CHIMI was founded in Stockholm in 2016 on the idea of creating eyewear, ready-to-wear and accessories engineered for a fearless lifestyle. To inspire the wearer to capture every aspect of modern active life, the products are imagined through the eye of futuristic simplicity, wearability and aesthetical longevity.
The product line includes sunglasses, eyeglasses, ski goggles, running eyewear, snorkels, swim goggles and other accessories.
Retail partners include Le Bon Marché, Browns, Rinascente, Selfridges, and YME Universe. In 2020, the brand opened its flagship store in Stockholm.