CHIMI presents The Trial, its Spring/Summer 2026 campaign directed by Shadrinsky, putting performative culture on the stand. Starring American Pianist Precious, French Rapper Jwles and creatives Sophia Alvarez and Molly Frediksson, among others.
Structured as a series of courtroom-style testimonies, each film in The Trial captures a different witness speaking under oath. Together, the films expose a culture shaped by performance over presence, polish over truth, and approval over judgment.
