For childhood friends and co-founders Daniel Djurdjevic and Charlie Lindström, the idea for CHIMI was born when Charlie broke a pair of sunglasses. Years later, despite replacing them, he still found himself searching for that same silhouette.

“Everything about my style had evolved, but I still wanted the same pair of glasses six years later,” he said.

It was never just about eyewear. It was about understanding what makes people return to the same pair years after first buying them. What turns eyewear from an accessory into something personal. A statement. Designed for everyday life and priced to feel effortless to replace, CHIMI set out to make eyewear that people could truly live in.

CHIMI is built around seeing the world differently. A movement rooted in freedom, empowerment, and ease, it speaks to a community that views eyewear as personal, expressive, and ever-evolving. Over the years, CHIMI has turned eyewear into a canvas for storytelling, experimentation, connection, failing boldly, and succeeding loudly — always leaving people wondering what comes next.

Today, CHIMI has grown into one of the leading eyewear brands in Sweden, with a presence that extends far beyond borders and oceans. There’s an irony in creating sunglasses in one of the coldest and darkest countries in the world while trying to capture the light globally. But perhaps that’s exactly the point — to create something that makes people smile, and moments that transform the everyday.

CHIMI is not just about what you wear — it’s about how it makes you feel.

Retail partners include Le Bon Marché, Browns, Rinascente, Selfridges, and YME Universe. In 2020, the brand opened its flagship store in Stockholm.